Paul Sykes is a seasoned financial executive with over 30 years of experience spanning public and private companies, with deep expertise in IPOs, mergers and acquisitions, structured finance, operational turnarounds, and international financial leadership across SaaS, technology, and digital communications sectors. Mr. Sykes brings deep financial acumen and public company experience and is well-positioned to lead the company’s financial strategy and performance.

Mr. Sykes most recently served as Chief Financial Officer of Springbig Holdings, Inc., a Nasdaq-listed SaaS platform
for cannabis retailers. He led the company’s public listing via a de-SPAC merger with Tuatara Capital Acquisition Corp., where he secured over $50 million in committed equity financing, and implemented PCAOB-compliant financial reporting, internal controls, and investor relations strategies that supported the company’s path to profitability. From 2018 to 2020, he was CFO and COO of Nordis Technologies, where he improved profitability through cost and tax efficiencies, upgraded financial systems, and led initiatives to secure private equity funding.

Previously, Mr. Sykes served for 20 years as CFO of dmg information (DMGT plc), the technology investment division of a London Stock Exchange-listed group. He executed numerous global acquisitions, and led divestitures, strategic planning, and financial operations across the U.S., UK, Asia, and Australia. He also built a scalable financial infrastructure that balanced decentralized business unit autonomy with centralized oversight. Earlier in his career, he held roles as Group Treasurer at EMAP plc, Controller at BBC Frontline, and auditor at KPMG.

\Mr. Sykes holds a Bachelor of Science in Economics with First Class Honors from the University of Leicester and holds the Institute of Chartered Accountants in England and Wales (ICAEW) and the Association of Corporate Treasurers UK (ACT) designations.